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Marketing & Design
Through several previous roles, I have developed a strong marketing skillset.
I have employed my writing and design skills to create original content that aligns with brand voice. I have learned to create strategic content plans that define brand style and grow audience engagement.
Scroll down to see my work.
Massachusetts Clean Energy Center
I am currently the Multimedia & Digital Marketing Fellow at Massachusetts Clean Energy Center, a state agency dedicated to growing the clean energy sector in Massachusetts.
I produce original written and visual content for social media, emails, newsletters, blogs, and articles. I create comprehensive marketing strategies for various company programs, scheduling and designing content suitable for different audiences.
Skills: Adobe Premiere, Adobe Photoshop, Mailchimp, Hootsuite, Later Social and Canva.
To showcase MassCEC's work, I film events for social media recap videos. These types of videos are new for the company, and I have led the creative direction and tone.
I write and perform the voiceover copy and edit the footage with Adobe Premiere Pro. I also write the social copy.
These videos consistently boost engagement across social platforms.
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PR Club: The Bell Ringer Awards
In 2024, I interned for PR Club, a New England based communications organization. I supported the marketing of the Bell Ringer Awards, an annual ceremony that celebrates excellence in public relations.
I managed the social media calendar and produced all social content. I wrote engaging copy that aligned with the brand voice and successfully drew attention. Each platform (X and LinkedIn) required unique original copy.
I designed all visuals for the event. I created graphics that were fresh, but still blended with the brand's aesthetic. Social posts, slideshows, and signage were streamlined to match my design. I created all visuals with Canva.
Slides from the award ceremony slideshow.
Posts on X.
Tech Etch: Content Marketing
In 2024, I was the Content Marketing Intern at Tech Etch, a manufacturing company based in Plymouth, Mass. The company was in the middle of a total rebrand. I worked alongside the head of marketing in revamping Tech Etch's social presence and overall brand design.
I developed and managed social media campaigns for both internal and external platforms. I designed visuals for social posts, wrote social copy, created graphics, and produced videos. I learned how to navigate the internal social platform, TE Connect.
Social campaigns were praised by team members, and engagement had increased by the end of my period at the company.
I produced digital content with Canva and Adobe Illustrator.
See social posts below.
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